Privacy policy

Last updated October 1, 2026. Emergency Binder Now (“we”) runs emergencybindernow.com. This page explains what we collect and why.

Your binder answers

Answers you type into the binder interview are saved to your account in our database (hosted by Neon, encrypted at rest) so you can pause, come back, and update your binder later. Only someone who can receive email at your address can sign in. To write the personalized guidance pages, your answers are processed by our AI provider (Anthropic) under terms that do not allow them to be used for training. PDFs are created on demand and not stored. We send email (your sign-in links, your PDF, and copies you choose to send to family) through our email provider (Resend). If you ask for the free sample pages, we email them to you, followed by 3 short notes about making your parent's binder over the next week. If you leave our checkout before paying, we may email you a link to pick up where you left off and 3 short follow-ups. Both stop as soon as you buy or unsubscribe (every one of these emails has an unsubscribe link). Near the end of a launch price we may also send one reminder that it is ending. We don't add you to a newsletter.

You can delete a binder at any time from your account, and ask us to delete your account entirely by emailing us.

We recommend recording only the last 4 digits of account numbers and never recording passwords.

Payments

Payments are processed by Stripe. We never see or store your full card number. Stripe keeps your purchase record and email.

Advertising and analytics

We use the Meta Pixel and Meta Conversions API to measure our Facebook and Instagram ads. This shares events such as page views and purchases, with Meta. For purchases this includes your email, name, phone (if given), billing city, state, ZIP and country, and an account number, all in hashed (scrambled) form. The Pixel runs only on our public pages and the thank-you page after checkout. It never runs on your account, sign-in or binder pages, and nothing you type into your binder is shared with Meta or any advertiser. We also keep a small first-party cookie for 30 days that records which ad or campaign brought you here, and one for 90 days that remembers which version of our homepage you saw, so we can measure which version works better. On the same public pages we use Vercel Web Analytics, which counts page views and referring sites without cookies or personal information. You can control ad personalization in your Meta ad settings. We don't sell your personal information.

Your choices

You can delete your binder answers yourself from My binders at any time. To ask about or delete anything else we or our processors hold about you, including your account, email support@emergencybindernow.com.

Contact

Emergency Binder Now, Chilliwack, BC · support@emergencybindernow.com